Paid search
Intent-led acquisition across the major search engines and the App Store.
Google AdsMicrosoft AdsApple Search AdsGoogle UAC
Paid acquisition · 11+ years
Based in Gibraltar
Customer acquisition on Google, Microsoft, Meta, TikTok Ads & ASA — at a CAC finance signs off on.
Hi, I’mYaroslav Savchenko
11+ years hands-on in paid acquisition across the US, UK, Europe, the Middle East and APAC. Most of it in verticals the platforms restrict.
Let’s talk01 — ProfileEnd to end
I own paid acquisition end to end — budget, accounts, creative, landing pages, reporting — and defend every optimisation decision in commercial terms.
Experience11+ years
Hands-on, including time as a PPC team lead onboarding juniors.
VerticalsWhite hat /
black hat 🏴☠️🦜
black hat 🏴☠️🦜
Clean EdTech and B2B, plus the verticals ad review fights: mental health, gambling.
Peak budget$150–200K / mo
Monthly channel budgets owned end to end.
BaseGibraltar
Resident since 2023.
02 — The ledgerSix years, one P&L
What the spend turned into
$6.6M
Managed ad spend across Google, Microsoft, Meta and TikTok.
Spend30,089
New customers acquired.
Customers$14.3M
Attributed net revenue.
Revenue−35%
Customer acquisition cost, year on year.
CAC
CAC · year on year
$214 → $139, while the category was shrinking.
The cut landed while demand in the category was contracting under AI-driven search loss — so it came from the accounts, not the market.
03 — Core skillsScroll →
Eight things I’m hired for
Social & display
Paid social and programmatic-style reach with layered targeting and automated bidding.
Meta AdsTikTok AdsGoogle DisplayNative
Measurement
Tracking that the bidding algorithms can actually learn from.
GA4Google Tag ManagerConversion tracking
Reporting & BI
Replaced manual spreadsheet reporting with automated Power BI dashboards and custom performance reports.
Power BIAI-assisted analysisSheets & Excel
Account health
Disapprovals, suspensions and reinstatements in restricted verticals — keeping spend live through repeated enforcement.
Platform policyAd reviewReinstatement
Creative pipeline
AI-generated video and static ads — scripted, produced and QA’d in-house, with market-specific compliance wording.
VideoStaticCompliance copy
Landing pages
Campaign landings built and A/B-tested with AI assistance — without waiting on engineering.
BuildCROA/B testsPrelanders
Testing & ownership
A/B and incrementality testing, budget ownership, weekly reporting. Former PPC team lead.
IncrementalityBudgetsTeam lead
Next: where it ran ↓
04 — MarketsWhere the budget runs
Four core markets
USUnited StatesCore market
CACanadaLaunched from zero → CPA target
UKUnited KingdomCore market
AUAustraliaLaunched from zero → CPA target
Campaigns also ran in:
APACMiddle EastEurope
05 — Work · Landing pagesLive previews
Pages I built
01 · Trades certification · Canada
Hairstylist
Exam-prep landing for the Red Seal Hairstylist (332A) exam — what is on the exam, a colour-theory deep dive, results, pricing and FAQ.
02 · Trades certification · Canada
Crane operator
Scroll-driven story landing for the Red Seal Mobile Crane Operator exam — 3D crane scenes lead into the exam blueprint, then pricing.
03 · EdTech · ACCA · India
KRAMO offer
Long-form offer page for AI marking of written ACCA answers — a marked answer on screen, the case against generic courses, pricing in rupees and checkout.
06 — Work · Ad creativesTap a reel for sound
Creatives I made
AI-generated UGC video — scripted, produced and QA’d in-house · tap for sound01 / 04
07 — ToolkitTools & credentials
The stack
Search
Google AdsMicrosoft AdsApple Search AdsGoogle UAC
Social & display
Meta AdsTikTok AdsGoogle Display NetworkNative
Tracking & data
GA4Google Tag ManagerConversion trackingPower BITableauGoogle SheetsExcel
AI & creative
ChatGPTClaudeHiggsfieldHeyGenAI videoAI landing builds
Education
- MScNat. Univ. of Trade & Economics, Kyiv
- Google AnalyticsWebPromoExperts
- Data EverywhereGoogle · Coursera
AI & data
- ChatGPT Advanced Data AnalysisVanderbilt
- Claude 101Anthropic
- TableauCoursework
Languages
- EnglishB2 / C1
- Ukrainian · RussianNative
- SpanishA2
08 — ContactOpen to offers
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